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Contribution Details
| Type | Book Chapter |
| Scope | Contributions to practice |
| Title | Strategisches Marketing von Dienstleistungen |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
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| Booktitle | Integratives Dienstleistungsmanagement. Grundlagen, Beschaffung, Produktion, Marketing, Qualität; ein Reader |
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| Page Range | 287 - 301 |
| Date | 1994 |
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