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Contribution Details
| Type | Book Chapter |
| Scope | Contributions to practice |
| Title | Personal-Marketing |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Booktitle | Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich |
| Series Name | Vol. 50. Strategisches Marketing und Management. Konzeptionen in Theorie und Praxis. Jan S. Krulis-Randa zum 60. Geburtstag gewidmet |
| Place of Publication | Bern |
| Publisher | Haupt |
| Page Range | 124 - 143 |
| Date | 1986 |
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