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Contribution Details

Type Dissertation
Scope Discipline-based scholarship
Title Digitally enabled pricing and promotion strategies
Organization Unit
Authors
  • Julia Wamsler
Supervisors
  • Martin Natter
  • Andrea Giuffredi-Kähr
Language
  • English
Institution University of Zurich
Faculty Faculty of Business, Economics and Informatics
Number of Pages 189
Date 2021
Other Identification Number merlin-id:23751
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