@phdthesis{publication-23751,
	author={Wamsler, Julia},
	editor={Natter, Martin and Giuffredi-K{\"a}hr, Andrea},
	faculty={Faculty of Business, Economics and Informatics},
	institution={University of Zurich},
	pages=189,
	title={Digitally enabled pricing and promotion strategies},
	year=2021,
}