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Type	Dissertation
Scope	Discipline-based scholarship
Title	Competing in the age of AI: Understanding and leveraging the human factor
Organization Unit	Marketing and Market Research (René Algesheimer) Quantitative Marketing (Anne Scherer)
Authors	Cindy Michelle Candrian
Supervisors	Anne Scherer René Algesheimer Florian von Wangenheim
Language	English
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Date	2022
Other Identification Number	merlin-id:22644
PDF File	Download
Export	BibTeX EP3 XML (ZORA)