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Contribution Details
| Type | Published Research Report |
| Scope | Discipline-based scholarship |
| Title | The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing |
| Organization Unit | |
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| Language |
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| Place of Publication | Zurich |
| Publisher | Swiss Cognitive |
| Date | 2019 |
| Abstract Text | This independent research report describes the goal, process, and benefit of AI-driven marketing. It explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages. |
| Free access at | Official URL |
| Official URL | https://swisscognitive.ch/2019/05/09/the-rise-of-machine-learning-in-marketing-goal-process-and-benefit-of-ai-driven-marketing/ |
| Other Identification Number | merlin-id:20255 |
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