@misc{publication-20255,
	address={Zurich},
	author={Mari, Alex},
	note={https://swisscognitive.ch/2019/05/09/the-rise-of-machine-learning-in-marketing-goal-process-and-benefit-of-ai-driven-marketing/},
	publisher={Swiss Cognitive},
	title={The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing},
	year=2019,
}