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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Measuring willingness-to-pay for risk reduction: an application of conjoint analysis |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Journal Title | Health Economics |
| Publisher | Wiley-Blackwell |
| Geographical Reach | international |
| ISSN | 1057-9230 |
| Volume | 11 |
| Number | 2 |
| Page Range | 129 - 139 |
| Date | 2001 |
| Abstract Text | This study applies conjoint analysis (CA) to estimate the marginal willingness-to-pay (MWTP) of elderly individuals for a reduction of the risk of fracture of the femur. The good in question is a hypothetical hip protector which lowers the risk of a fracture by different amounts. Other attributes are ease of handling, wearing comfort, and out-of-pocket cost, which are traded off against risk reduction. In 500 face-to-face interviews, pensioners stated whether or not they would buy the product. Results suggest that MWTP for wearing comfort exceeds that for risk reduction. Indeed, willingness-to-pay for the product as a whole is negative, indicating that it should not be included as a mandatory benefit in health insurance. |
| Digital Object Identifier | 10.1002/hec.653 |
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| Keywords | Health Policy |
| Additional Information | The attached file is a preprint (accepted version) of an article published in Health Economics 2002, 11(2):129-139. |