@article{publication-2016, author={Telser, Harry and Zweifel, Peter}, doi={10.1002/hec.653}, issn={1057-9230}, journal={Health Economics}, number=2, pages={129-139}, publisher={Wiley-Blackwell}, title={Measuring willingness-to-pay for risk reduction: an application of conjoint analysis}, volume=11, year=2001, }