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Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers?
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Andrea Giuffredi-Kähr
  • Bettina Nyffenegger
  • Harley Krohmer
  • Wayne D. Hoyer
Presentation Type lecture
Item Subtype Original Work
Refereed Yes
Status Published in final form
Event Title The Association for Consumer Research Conference
Event Type conference
Event Location San Diego
Event Start Date October 26 - 2017
Event End Date October 29 - 2017
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