@misc{publication-18793,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Krohmer, Harley and Hoyer, Wayne D.},
	booktitle={The Association for Consumer Research Conference},
	title={Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers?},
	year=2017,
}