Not logged in.

Quick Search - Contribution

Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Andrea Giuffredi-Kähr
  • Marco Casanova
  • Patrick Heri
  • Harley Krohmer
Presentation Type lecture
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title Annual Conference of the European Marketing Academy
Event Type conference
Event Location Oslo
Event Start Date May 24 - 2016
Event End Date May 27 - 2016
Export BibTeX