@misc{publication-18792,
	author={Giuffredi-K{\"a}hr, Andrea and Casanova, Marco and Heri, Patrick and Krohmer, Harley},
	booktitle={Annual Conference of the European Marketing Academy},
	title={Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility},
	year=2016,
}