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Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title Consumer Brand Sabotage – Phenomenon and Managerial Challenges
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Andrea Giuffredi-Kähr
  • Bettina Nyffenegger
  • Harley Krohmer
  • Wayne D. Hoyer
Presentation Type lecture
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title Conference of the Institute of Brands and Brand Relationships
Event Type conference
Event Location Toronto
Event Start Date May 18 - 2016
Event End Date May 20 - 2016
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