@misc{publication-18791,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Krohmer, Harley and Hoyer, Wayne D.},
	booktitle={Conference of the Institute of Brands and Brand Relationships},
	title={Consumer Brand Sabotage – Phenomenon and Managerial Challenges},
	year=2016,
}