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Contribution Details

Type Conference Presentation
Scope Discipline-based scholarship
Title How Should Retailers Respond to Consumer Brand Sabotage
Organization Unit
  • Contribution from another University/Organization than University of Zurich
Authors
  • Andrea Giuffredi-Kähr
  • Bettina Nyffenegger
  • Harley Krohmer
  • Wayne D. Hoyer
Presentation Type lecture
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Event Title Conference of the Jay H. Baker Retailing Center, Wharton School of Business Accompanying the Special Issue of the Journal of the Association for Consumer Research on the Consumer Response to the Evolving Retailing Landscape
Event Type conference
Event Location Philadelphia
Event Start Date June 22 - 2017
Event End Date June 23 - 2017
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