@misc{publication-18790,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Krohmer, Harley and Hoyer, Wayne D.},
	booktitle={Conference of the Jay H. Baker Retailing Center, Wharton School of Business Accompanying the Special Issue of the Journal of the Association for Consumer Research on the Consumer Response to the Evolving Retailing Landscape},
	title={How Should Retailers Respond to Consumer Brand Sabotage},
	year=2017,
}