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Contribution Details

Type	Master's Thesis
Scope	Learning and pedagogical Research
Title	How to value customers in a non-contractual setting?
Organization Unit	Marketing and Market Research (René Algesheimer)
Authors	Martin Burgherr
Supervisors	Markus Meierer René Algesheimer Patrick Bachmann
Language	English
Institution	University of Zurich
Faculty	Faculty of Economics, Business Administration and Information Technology
Number of Pages	47
Date	2015
Export	BibTeX