@mastersthesis{publication-12677,
	author={Burgherr, Martin},
	editor={Meierer, Markus and Algesheimer, René and Bachmann, Patrick},
	faculty={Faculty of Economics, Business Administration and Information Technology},
	institution={University of Zurich},
	pages=47,
	title={How to value customers in a non-contractual setting?},
	year=2015,
}