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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Managing institutional complexity: a longitudinal study of legitimacy strategies at a sportswear brand company |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Journal Title | Journal of Business Ethics |
| Publisher | Springer |
| Geographical Reach | international |
| ISSN | 0167-4544 |
| Volume | 137 |
| Number | 1 |
| Page Range | 31 - 51 |
| Date | 2016 |
| Abstract Text | Multinational corporations are operating in complex business environments. They are confronted with contradictory institutional demands that often represent mutually incompatible expectations of various audiences. Managing these demands poses new organizational challenges for the corporation. Conducting an empirical case study at the sportswear manufacturer Puma, we explore how multinational corporations respond to institutional complexity and what legitimacy strategies they employ to maintain their license to operate. We draw on the literature on institutional theory, contingency theory, and organizational paradoxes. The results of our qualitative longitudinal study show that managing corporate legitimacy is a dynamic process in which corporations adapt organizational capacities, structures, and procedures. |
| Digital Object Identifier | 10.1007/s10551-014-2532-x |
| Other Identification Number | merlin-id:12660 |
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| Keywords | Globalization, Legitimacy, Institutional complexity, Paradox, Corporate social responsibility |