@article{publication-12660, author={Baumann-Pauly, Dorothee and Scherer, Andreas Georg and Palazzo, Guido}, doi={10.1007/s10551-014-2532-x}, issn={0167-4544}, journal={Journal of Business Ethics}, number=1, pages={31-51}, publisher={Springer}, title={Managing institutional complexity: a longitudinal study of legitimacy strategies at a sportswear brand company}, volume=137, year=2016, }