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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Teaming up to innovate: The importance of a joint knowledge base |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | No |
| Status | Published in final form |
| Language |
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| Journal Title | Marketing Review St. Gallen |
| Publisher | Springer |
| Geographical Reach | international |
| ISSN | 1865-6544 |
| Volume | 26 |
| Number | 2 |
| Page Range | 12 - 16 |
| Date | 2009 |
| Abstract Text | Companies are increasingly discovering the potential of collaborating with others to create innovative products - often across industries - by combining their specializations in a unique way. A pre-condition for the success of these ventures is to build a common knowledge base, usually by duplicating selected parts of the partner’s knowledge. In this article, a case study and a quantitative study seek to elaborate on the unanswered question: Which building blocks constitute a common knowledge base? |
| Free access at | DOI |
| Digital Object Identifier | 10.1007/s11621-009-0026-5 |
| Other Identification Number | merlin-id:10058 |
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