@article{publication-10058,
	author={Schulze, Anja and Heyn, Gundula},
	doi={10.1007/s11621-009-0026-5},
	issn={1865-6544},
	journal={Marketing Review St. Gallen},
	number=2,
	pages={12-16},
	publisher={Springer},
	title={Teaming up to innovate: The importance of a joint knowledge base},
	volume=26,
	year=2009,
}