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Contribution Details
| Type | Conference or Workshop Paper |
| Scope | Discipline-based scholarship |
| Published in Proceedings | Yes |
| Title | Effect of New Product Introduction and Cannibalization for Multi-Brand Companies |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | Marketing Science Conference |
| Event Type | conference |
| Event Location | Özyegin University, Istanbul |
| Event Start Date | July 11 - 2013 |
| Event End Date | July 13 - 2013 |
| Place of Publication | Istanbul |
| Export |
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