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Contribution Details
Type | Conference or Workshop Paper |
Scope | Discipline-based scholarship |
Published in Proceedings | Yes |
Title | Successfully Implementing Change in Market Driven Organizations |
Organization Unit | |
Authors |
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Presentation Type | paper |
Item Subtype | Original Work |
Refereed | Yes |
Status | Published in final form |
Language |
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Event Title | Marketing Science Conference |
Event Type | conference |
Event Location | Özyegin University, Istanbul |
Event Start Date | July 11 - 2013 |
Event End Date | July 13 - 2013 |
Place of Publication | Istanbul |
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