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Contribution Details

Type Bachelor's Thesis
Scope Discipline-based scholarship
Title The Process of Establishing Legitimacy: How A New CEO Interacts with Multiple Stakeholders
Organization Unit
Authors
  • Alexander Rohrer
Supervisors
  • Shenghui Ma
Language
  • English
Institution University of Zurich
Faculty Faculty of Economics, Business Administration and Information Technology
Date 2013
Abstract Text The process of establishing legitimacy in front of multiple stakeholder groups is a dy- namic and multifaceted object through which a newly elected CEO has to navigate. The identification of practices, strategies and tools, applied by the new CEO in order to fa- cilitate the establishment of respect, esteem and authority in front of internal and exter- nal audiences, is a vital element to fully understand the complexity of the CEO succes- sion period. The perception, framing and sense-making of the new CEO’s and stake- holders’ actions as well as the interdependence between them, play an important role in the leader integration process and the introduction of strategic changes. In this thesis the theoretical knowledge from the existing literature on the topic is combined with insights from a case study conducted in a Swiss company. This synthesis leads to a framework which summarizes how a new CEO interacts with different stakeholder groups during the post succession period in order to facilitate the establishment of legitimacy in front of internal and external stakeholders.
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