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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | CEO Legitimacy: The Complexity of Managing Multiple Audiences |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published electronically before print/final form (Epub ahead of print) |
| Language |
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| Event Title | Strategic Management Society (SMS) Glasgow Special Conference |
| Event Type | conference |
| Event Location | Glasgow |
| Event Start Date | June 20 - 2013 |
| Event End Date | June 22 - 2013 |
| Abstract Text | Being considered legitimate is critical for CEOs to gain support and endorsement in their work. In order to create, maintain or enhance their legitimacy, CEOs rely on various strategies. However, managing legitimacy might be a challenging task for CEOs considering the heterogeneity of audiences who may have competing demands. This paper develops a model that accounts for how CEOs strategically manage their legitimacy when facing a complex network of audiences having distributed interests. |
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