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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | Maintaining CEO Legitimacy: Strategies of Managing Multiple Audiences |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | Annual Meeting of the Academy of Management (AoM) |
| Event Type | conference |
| Event Location | Orlando |
| Event Start Date | August 9 - 2013 |
| Event End Date | August 13 - 2013 |
| Abstract Text | Being considered legitimate is critical for CEOs to gain support and endorsement in their work. In order to create, maintain or enhance their legitimacy, CEOs rely on various strategies. However, managing legitimacy should be a challenging task for CEOs considering the heterogeneity of audiences who may have competing demands. This paper develops a theory that accounts for how CEOs strategically manage their legitimacy when facing a complex network of audiences having distributed interests. Our theory suggests that when facing pluralistic demands, CEOs may adopt various strategies to disentangle stakeholders’ expectations on their organizations from the expectations on themselves as the CEO. This disentanglement can reduce the conflicting expectations that CEOs are often not able to fulfill. To maintain their legitimacy, CEOs may also engage social capital and political tactics to prevent legitimacy contests. Our contribution to the literature and promising directions are discussed. |
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