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Contribution Details

Type Working Paper
Scope Discipline-based scholarship
Title Organizational Identity Orientation and the Adoption of Corporate Social Responsibility : Symbolic, Selective, or Substantial?
Organization Unit
Authors
  • Christopher Wickert
  • Antonino Vaccaro
Language
  • English
Institution Department of Business Administration
Series Name UZH Business Working Paper Series
Number 318
ISSN 2296-0422
Number of Pages 45
Date 2012
Abstract Text We develop a model that explains variation in adoption patterns of Corporate Social Responsibility (CSR)-related business practices in cases after multinational corporations (MNCs) have acquired social enterprises. Existing approaches that seek to explain these differences remain theoretically underdeveloped due to lacking emphasis on intra-organizational dynamics happening after an acquisition. We address this gap by arguing that different organizational identity orientations of the acquiring and acquired organization are critical factors that explain how MNCs interpret and build different preferences about organizational practices they decide to either adopt to varying degrees, that is, substantially, selectively, or symbolically. We develop a conceptual model that explains differences in organizational implementation of CSR.
Other Identification Number merlin-id:8048
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