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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | New Product Introduction and Cannibalization for Multi-Brand Companies |
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| Authors |
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| Presentation Type | lecture |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
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| Event Title | INFORMS Marketing Science Conference |
| Event Type | conference |
| Event Location | Boston, USA |
| Event Start Date | June 7 - 2012 |
| Event End Date | June 9 - 2012 |
| Date Annual Report | 2012 |
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