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Type | Working Paper |
Scope | Discipline-based scholarship |
Title | Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation |
Organization Unit | |
Authors |
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Language |
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Institution | University of Zurich |
Series Name | Working paper series / Institute for Empirical Research in Economics |
Number | No. 279 |
ISSN | 1424-0459 |
Date | 2006 |
Abstract Text | "In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneouslyninvolving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this ""active-decision"" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand." |
Official URL | http://www.econ.uzh.ch/wp.html |
PDF File | Download from ZORA |
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