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Type Journal Article
Scope Discipline-based scholarship
Title Challenges for strategic competitive intelligence at the corporate level
Organization Unit
Authors
  • Edwin Rühli
  • Sybille Sachs
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Competitive Intelligence Review
Publisher Wiley-Blackwell Publishing, Inc.
Geographical Reach international
ISSN 1058-0247
Volume 8
Number 4
Page Range 54 - 64
Date 1997
Abstract Text Strategic competitive intelligence is a necessity for corporate decision making in today's highly complex, “hypercompetitive” global markets, where current and potential rivals are encountered on multiple levels of competition. Key strategic decisions regarding diversification, downsizing from past diversification, and strategic alliances must be based on sound assessments of the competitive environment. Strategic CI, for example, can provide a basis for assessing the opportunities, necessities, and risks of present or future alliances, for making decisions regarding appropriate forms and intensities of present or future cooperative arrangements, and to choose among stable or variable forms of cooperation. Similarly, strategic CI can provide relevant knowledge concerning a firm's strategy‐related, structure‐related, and culture‐related challenges with respect to diversification. D'Avini's framework of four cooperative arenas highlights why, with respect to the new competitive realities, corporate‐level strategy requires dynamic, multi‐level, and multi‐arena competitive intelligence to identify and analyze probable threats and opportunities on all levels, and in all arenas, of competition.
Free access at DOI
Digital Object Identifier 10.1002/(SICI)1520-6386(199724)8:4<54::AID-CIR9>3.0.CO;2-S
Other Identification Number merlin-id:4040
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