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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Magazines and Their Companion Websites: Competing Outlet Channels? |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Journal Title | Review of Marketing Science |
| Geographical Reach | international |
| Page Range | 1 - 24 |
| Date | 2006 |
| Export |
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