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Contribution Details
| Type | Conference or Workshop Paper |
| Scope | Discipline-based scholarship |
| Published in Proceedings | Yes |
| Title | Information Search Behavior of Investors and the Role of Advisory Services |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Event Title | European Conference on Information Systems 2011 |
| Event Type | conference |
| Event Location | Helsinki, Finland |
| Event Start Date | June 9 - 2011 |
| Event End Date | June 11 - 2011 |
| Place of Publication | Helsinki |
| Abstract Text | Research into customer satisfaction of advisory services provided by financial service providers (FSPs) indicates a history of problems that originated well before the current financial crisis. As part of a research program into the design of advisory processes and supporting IT tools, we conducted a survey of affluent Swiss investors that was focused on their information search behavior when preparing to make an investment decision. Results show that advisory services are used at a later stage in the investment decision process, after Internet-based professional sources, media and personal contacts. In order for advisory services to become a preferred information source amongst customers, FSPs need to increase their accessibility, raise their level of perceived trust, and enhance the customer’s access to a diverse range of trusted information sources in the advisory process. |
| Official URL | http://aisel.aisnet.org/ecis2011/46/ |
| Other Identification Number | merlin-id:2522 |
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