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Contribution Details
| Type | Conference or Workshop Paper |
| Scope | Discipline-based scholarship |
| Published in Proceedings | Yes |
| Title | Deferral: on the Feasibility of High-Volume Blockchain-based Referral Systems |
| Organization Unit | |
| Authors |
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| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | No |
| Status | Published in final form |
| Language |
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| ISBN | 979-8-3503-1782-4 |
| ISSN | 2835-3005 |
| Page Range | 46 - 49 |
| Event Title | 2023 5th Conference on Blockchain Research & Applications for Innovative Networks and Services (BRAINS) |
| Event Type | conference |
| Event Location | Paris, France |
| Event Start Date | October 11 - 2023 |
| Event End Date | October 13 - 2023 |
| Series Name | Conference on Blockchain Research & Applications for Innovative Networks and Services (BRAINS) |
| Publisher | Institute of Electrical and Electronics Engineers |
| Abstract Text | Digital marketing has transformed referral marketing, revealing limitations in traditional centralized systems such as trust, transparency, and efficiency, however, the potential advantages of decentralized systems remain underexplored. This paper investigates the feasibility of a high-volume, decentralized referral system. The approach assesses smart contract prototypes for cost-effectiveness and performance in high-user engagement scenarios in different EVM-compatible blockchains and referral strategies, such as multilevel referrals. Findings confirm the technical viability as a blueprint for designing and implementing similar systems, highlighting challenges in real-world deployments, such as Sybil attacks, and the interplay between technical and economical design factors. |
| Digital Object Identifier | 10.1109/brains59668.2023.10316807 |
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