Not logged in.
Quick Search - Contribution
Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Nomen est omen? How and when company name fluency affects return expectations |
| Organization Unit | |
| Authors |
|
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
|
| Journal Title | PLoS ONE |
| Publisher | Public Library of Science (PLoS) |
| Geographical Reach | international |
| ISSN | 1932-6203 |
| Volume | 18 |
| Number | 8 |
| Page Range | e0287995 |
| Date | 2023 |
| Abstract Text | Investors perceive stocks of companies with fluent names as more profitable. This perception may result from two different channels: a direct, non-deliberate affect toward fluent names or a deliberate interpretation of fluent names as a signal for company quality. We use preregistered experiments to disentangle these channels and test their limitations. Our results indicate the existence of a significant non-deliberate fluency effect, while the deliberate fluency effect can be activated and deactivated in boundary cases. Both effects are consistent across different groups of participants. However, whereas the fluency effect is strong in isolation, it has limitations when investors are confronted with additional information about the stock. |
| Free access at | DOI |
| Digital Object Identifier | 10.1371/journal.pone.0287995 |
| Other Identification Number | merlin-id:24257 |
| PDF File |
Download from ZORA
|
| Export |
BibTeX
EP3 XML (ZORA)
|