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Contribution Details
| Type | Master's Thesis |
| Scope | Discipline-based scholarship |
| Title | Depictions Of Intelligent Technologies in Video Games and Ist Correlations to AI Technological Acceptance Among the Public |
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| Institution | University of Zurich |
| Faculty | Faculty of Business, Economics and Informatics |
| Date | 2023 |
| Abstract Text | This study examined the portrayal of artificial intelligence (AI) in video games and explored the potential correlation between video game exposure and individuals’ level of technological acceptance of AI virtual assistants. A Qualitative Content Analysis (QCA) of several popular video games is conducted to analyze their depiction of AI characters, their roles, and interactions within game narratives. Additionally, this study used a previously validated survey instrument based on the Technological Acceptance Model (TAM) to assess how certain video game playing habits and trust of AI virtual assistants are correlated. We found that portrayal of AI characters in the games analyzed show that AI is often portrayed as humanized and more advanced than its real-world counterpart, and that it is often hostile to humans. The analysis of the survey results found that there is a moderate positive correlation between playing video games featuring AI and willingness to use AI virtual assistant technologies. The findings of this study will contribute to the growing field of AI portrayals in popular media and provide insights into the influence of video games on individuals’ perceptions and acceptance of AI technology. |
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