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| Type | Master's Thesis |
| Scope | Discipline-based scholarship |
| Title | Gamification and Engagement of Marginalized Users on the Coding Q&A Platform Stack Overflow |
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| Institution | University of Zurich |
| Faculty | Faculty of Business, Economics and Informatics |
| Date | 2023 |
| Abstract Text | This study examines how different types of users experience and perceive gamification on Stack Overflow. In addition, the game balance and users’ opinions on the level of challenging tasks for members of different skill sets are explored. The study data were obtained using a mixed method approach that combined quantitative and qualitative methods. Quantitative data were collected through a survey, and qualitative data were obtained by interviewing 10 Stack Overflow users. The results suggest that guidelines that are applied in Stack Overflow reduce the need for competence and autonomy, and as a result, discourage expert and novice users from contributing to Stack Overflow. Furthermore, the Stack Overflows’ reward system awards trendy questions over complicated and niche questions. The results indicate that novice users may feel that they cannot contribute to the platform. In addition, they struggle with finding adequately challenging tasks to solve, resulting in them being discouraged from contributing. |
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