Not logged in.

Quick Search - Contribution

Contribution Details

Type	Conference Presentation
Scope	Discipline-based scholarship
Title	Why you keep purchasing from brands with a Dark Triad brand personality even if it makes you feel bad
Organization Unit	Department of Business Administration (Egon Franck) Marketing in the Digital Economy (Andrea Giuffredi-Kähr)
Authors	Sylvia Häusermann Andrea Giuffredi-Kähr Lucia Malär Mansur Khamitov
Presentation Type	paper
Item Subtype	Original Work
Refereed	Yes
Status	Published electronically before print/final form (Epub ahead of print)
Language	English
Event Title	Conference of the European Marketing Academy, EMAC - Doctoral Colloquium
Event Type	conference
Event Location	Budapest
Event Start Date	May 22 - 2022
Event End Date	May 24 - 2022
Export	BibTeX