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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Vertical integration of platforms and product prominence
Organization Unit
Authors
  • Morgane Cure
  • Matthias Hunold
  • Reinhold Kesler
  • Ulrich Laitenberger
  • Thomas Larrieu
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Quantitative Marketing and Economics
Publisher Springer
Geographical Reach international
ISSN 1570-7156
Volume 20
Number 4
Page Range 353 - 395
Date 2022
Abstract Text Meta-search platforms, which enable consumers to compare product prices between different sales channels, are sometimes integrated with certain channels. A case in point is the online hotel booking industry where the major online travel agencies are integrated with meta-search platforms. Studying web-scraped data from the meta-search platform Kayak, we find indications that, for a given hotel, the offers of affiliated online travel agents (like Booking.com) are more visible than those of other online travel agents with the same price. Moreover, hotels appear to be less prominent in Kayak’s search results when the rival online travel agent Expedia has the lowest price.
Digital Object Identifier 10.1007/s11129-022-09255-4
Other Identification Number merlin-id:23519
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Keywords Meta-search, Hotel booking, Online travel agents, Ranking, Algorithm