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|Title||Sustainable Investing in Retail Banking: Shrinking the Gap between Customers’ Demand and Banks’ Offerings|
|Institution||University of Zurich|
|Faculty||Faculty of Business, Economics and Informatics|
|Number of Pages||94|
|Abstract Text||The Paris agreement and the UN SDGs show the importance and necessity of sustainability. The financial sector must take its responsibility and contribute to the transition towards a sustainable economy. By interviewing Swiss retail banks and making a survey among university students, a potential gap in the sustainable investing offering and demand shall be identified. Such a gap exists and is due to the challenges which come hand in hand with the beginning of the transition to a sustainable economy. Expanding the group of survey participants and the number of retail banks interviewed would lead to more significance.|