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Contribution Details

Type Master's Thesis
Scope Discipline-based scholarship
Title Sustainable Investing in Retail Banking: Shrinking the Gap between Customers’ Demand and Banks’ Offerings
Organization Unit
  • Aurelia Graziella Bühlmann
  • Markus Leippold
  • Benjamin Wilding
  • English
Institution University of Zurich
Faculty Faculty of Business, Economics and Informatics
Number of Pages 94
Date 2022
Abstract Text The Paris agreement and the UN SDGs show the importance and necessity of sustainability. The financial sector must take its responsibility and contribute to the transition towards a sustainable economy. By interviewing Swiss retail banks and making a survey among university students, a potential gap in the sustainable investing offering and demand shall be identified. Such a gap exists and is due to the challenges which come hand in hand with the beginning of the transition to a sustainable economy. Expanding the group of survey participants and the number of retail banks interviewed would lead to more significance.
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