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Contribution Details
| Type | Bachelor's Thesis |
| Scope | Discipline-based scholarship |
| Title | Analysis of Success Factors in Initial Coin Offerings |
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| Institution | University of Zurich |
| Faculty | Faculty of Business, Economics and Informatics |
| Date | 2022 |
| Abstract Text | Initial coin offerings (ICOs) have emerged as a method for new ventures to raise capital by selling tokens to investors. This thesis investigates the success factors of 237 ICOs launched before March 2018. This thesis contributes to research on ICOs by presenting characteristics that influence ICO success. The results show a significant relationship between ICOs in Switzerland and the total amount of funds raised during the ICO. Furthermore, the evidence suggests that ventures with venture capital backing or more team members are related to raising more funds during the ICO. Additionally, a longer duration of the ICO is related to raising a lower percentage of the hard cap. The results highlight the relationship between company characteristics and the total amount of funds raised during the ICO. The thesis discusses the results in the context of past research, offers implications for practice and identifies avenues for further research. |
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