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Contribution Details

Type	Dissertation
Scope	Discipline-based scholarship
Title	The Impact of Social Influence on Consumer Behavior
Organization Unit	Marketing (Martin Natter) Marketing and Market Research (René Algesheimer)
Authors	Jeroen Van den Ochtend
Supervisors	René Algesheimer Martin Natter
Language	English
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Number of Pages	204
Date	2021
Other Identification Number	merlin-id:21980
Export	BibTeX EP3 XML (ZORA)