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Contribution Details
| Type | Journal Article |
| Scope | Discipline-based scholarship |
| Title | Restriktionen und Ressourcen nachhaltiger Einkaufsgewohnheiten: Segmentierung Schweizer Konsumenten und Konsumentinnen |
| Organization Unit | |
| Authors |
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| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
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| Journal Title | Umweltpsychologie |
| Geographical Reach | international |
| Volume | 6 |
| Number | 2 |
| Page Range | 84 - 104 |
| Date | 2002 |
| Abstract Text | Based on a strategy that searches for target groups, the study is aimed at detecting distinct consumer segments that differ regarding personal and contextual contributions or barriers to green food purchases. The theoretical framework taken is an alternative perspective of environmental behavior which holds that behavioral choices are typically restricted by a host of constraints. The segmentation is based on dimensions that have been identified as prevalent factors of green food purchases in a survey with Swiss households. These dimensions are: 1) attitudes toward environmental protection, 2) toward fair trade and 3) toward regional production; 4) perceived time barriers; 5) action-related knowledge and 6) frequency of supermarket use to buy food products. Regarding the market segments, the results revealed between the two extreme subgroups – the anti-ecologists and the ideal ecologists – several groups that are susceptible to a mixture of barriers and contributions to green purchases. Applied implications about how to enhance consumer’s demand of green products and how sellers can adopt are discussed. |
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