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Contribution Details

Type	Dissertation
Scope	Discipline-based scholarship
Title	Customer lifetime value: Relevance, improvement and implementation of existing models in non-contractual settings
Organization Unit	Marketing (Martin Natter) Marketing and Market Research (René Algesheimer)
Authors	Patrick Bachmann
Supervisors	René Algesheimer Martin Natter
Language	English
Institution	University of Zurich
Faculty	Faculty of Business, Economics and Informatics
Number of Pages	191
Date	2020
Other Identification Number	merlin-id:21029
Export	BibTeX EP3 XML (ZORA)