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Contribution Details

Type Conference or Workshop Paper
Scope Discipline-based scholarship
Published in Proceedings Yes
Title UI Dark Patterns and Where to Find Them A Study on Mobile Applications and User Perception
Organization Unit
Authors
  • Linda Di Geronimo
  • Larissa Braz Brasileiro Barbosa
  • Enrico Fregnan
  • Fabio Palomba
  • Alberto Bacchelli
Presentation Type paper
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
ISBN 9781450367080
Page Range 1 - 14
Event Title CHI '20: CHI Conference on Human Factors in Computing Systems
Event Type conference
Event Location Honolulu HI USA
Event Start Date May 25 - 2020
Event End Date May 30 - 2020
Place of Publication New York, NY, USA
Publisher ACM
Abstract Text A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular mobile apps and conduct an online experiment with 589 users on how they perceive Dark Patterns in such apps. The results of the analysis show that 95% of the analyzed apps contain one or more forms of Dark Patterns and, on average, popular applications include at least seven different types of deceiving interfaces. The online experiment shows that most users do not recognize Dark Patterns, but can perform better in recognizing malicious designs if informed on the issue. We discuss the impact of our work and what measures could be applied to alleviate the issue.
Free access at DOI
Digital Object Identifier 10.1145/3313831.3376600
Other Identification Number merlin-id:20222
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