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Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | The Effect Of Non-reciprocal Behavior On Community Participation: The Threat Of Inactive Members For Online Brand Communities |
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| Presentation Type | other |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
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| Event Title | INFORMS Marketing Science Conference 2020 |
| Event Type | conference |
| Event Location | Duke University Fuqua School of Business, Durham, North Carolina, USA |
| Event Start Date | June 11 - 2020 |
| Event End Date | June 13 - 2020 |
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