Not logged in.
Quick Search - Contribution
Contribution Details
| Type | Conference Presentation |
| Scope | Discipline-based scholarship |
| Title | The Differential Effect of Social and Content Related User Generated Content on Customer Acquisition |
| Organization Unit | |
| Authors |
|
| Presentation Type | paper |
| Item Subtype | Original Work |
| Refereed | Yes |
| Status | Published in final form |
| Language |
|
| Event Title | 41st Annual ISMS Marketing Science Conference |
| Event Type | conference |
| Event Location | Rome |
| Event Start Date | June 20 - 2019 |
| Event End Date | June 22 - 2019 |
| Official URL | https://www.abstractsonline.com/pp8/#!/6819/presentation/1023 |
| Export |
BibTeX
|