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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title The contingency of contingent valuation: how much are people willing to pay against Alzheimer's disease?
Organization Unit
Authors
  • Sandra Nocera
  • Dario Bonato
  • Harry Telser
Item Subtype Original Work
Refereed Yes
Status Published in final form
Language
  • English
Journal Title International Journal of Health Care Finance and Economics
Publisher Springer
Geographical Reach international
ISSN 1389-6563
Volume 2
Number 3
Page Range 219 - 240
Date 2002
Abstract Text The present work focuses on the choice of the elicitation technique within a contingent valuation (CV) framework. We simultaneously apply three different elicitation techniques to elicit willingness-to-pay (WTP) values for three programs against Alzheimer's disease. First, the dichotomous choice approach is used, which is the standard procedure. However, giving respondents only a yes/no response alternative seems to result in overestimated WTP values. Therefore, we secondly apply the dissonance-minimizing format which screens respondents for their preferences and thus avoids possible yea-saying and protest answers against the payment vehicle. The third format, a modified version of the payment card, allows respondents to express a level of voting certainty and to make less of a commitment. With our findings we show that a well-designed CV method is a suitable instrument for helping decision makers in the health care sector and that the Swiss population favors highly a program which improves the situation of informal caregivers.
Digital Object Identifier 10.1023/A:1020441726964
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Additional Information The original publication is available at www.springerlink.com