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Contribution Details

Type Journal Article
Scope Discipline-based scholarship
Title Social norms and risk communication
Organization Unit
Authors
  • Joachim Scholderer
  • Nina Veflen
Item Subtype Further Contribution (e.g. review article, editorial)
Refereed Yes
Status Published in final form
Language
  • English
Journal Title Trends in Food Science & Technology
Publisher Elsevier
Geographical Reach international
ISSN 0924-2244
Volume 84
Page Range 62 - 63
Date 2019
Abstract Text Social norms are beliefs about what people in general would consider appropriate behaviour in a particular social context. In this mini-review, we summarise research on the role of social norms in the context of safe food handling practices. We review existing evidence regarding the influence of social norms on food handling practices related to cross-contamination and hygiene, time-temperature control and adequate cooking. Furthermore, we discuss the consequences of biases in social norms and how they might be mitigated by norm-oriented risk communication messages. Finally, we discuss potential conflicts between norms that are instrumental for safe food handling practices and norms that are instrumental for maintaining social relationships, and suggest directions for future research.
Related URLs
Digital Object Identifier 10.1016/j.tifs.2018.08.002
Other Identification Number merlin-id:20055
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